Youth Master Technology™ developed by Sulwhasoo as the world’s first anti-aging skin moisture barrier technology of its kind.

Sulwhasoo spent 24 years of research into Korean herbal medicine and its anti-aging technology for the skin moisture barrier. When the "skin moisture barrier master key" is activated, the vitality hidden inside your skin awakens and protects the skin moisture barrier both inside and out.

5th generation JAUM Activator™ and Pomegranate extract.

Contains Pomegranate extract that moisturizes the skin and activates the anti-oxidizing power in the JAUM Activator™, featured in the formula at the perfect "golden ratio" that provides anti-aging benefits, further enhancing protection.

Stronger and more radiant-looking skin:

Protects the skin from various stimuli and awakens its natural capacity to deliver stronger and more radiant-looking skin.

Using the First Care Activating Serum:

• Improved skin condition (following day) 97%
• Firmer looking skin (following day) 94%

Fresh and soothing signature fragrance and texture:

A formula technology that helps the serum absorb quickly and refreshingly into various skin types. Combined with a soothing fragrance, it boosts sensory satisfaction for all customers.

Warm 2-3 pumps of First Care Activating Serum in the palm of your hands. Cup hands and slowly bring them up to the face. Take a deep breath and inhale the earthy scent. Begin applying serum in circular motions.